Under the Spotlight

SMALL and medium sized companies which want to promote their business are often faced with difficult choices about the most cost-effective way to doing so.
 
Do they go for the traditional advertising methods? Or do they look at newer social marketing methods?

 A new film and digital content production company, Digital Salad, based in the Liverpool Film Studios north of the city centre and given a start-up grant by Stepclever, is providing the market with an affordable solution enabling smaller companies to have on-going marketing campaigns.
 
Debbie Boyd, client co-ordinator for Digital Salad said "As a start-up company in March 2009, StepClever's help has been invaluable to us with their funding and business guidance. Understanding that it can be really difficult for small companies to sustain advertising and PR campaigns,” Digital Salad's solution is to offer high quality visual content with easily achievable budgets, starting with their 'One-Minute Wonder' productions. The final product  can be viewed on a variety of systems (including the internet and mobile phones) allowing the content or message to be moved around from one medium to another with ease, and hence gaining maximum exposure."

By providing a budget tier system smaller companies can now afford (traditionally unaffordable) creative marketing strategies allowing them to compete in the market alongside bigger organisations.
To date Digital Salad has produced and is in production with promotional films for a wide variety of clients in both the corporate and entertainment industries such as Shiverpool, (Liverpool's ghost tour company website www.shiverpool.co.uk), Brava Design, Wirral PCT, HSE (Health and Safety Executive), A Quiet Place, AFTAThought, The Jokers rock band and Hot Cake Music's ICU Girl.

Companies who use Digital Salad can call on the expertise of director Kate Robinson and creative director Stephanie Clark.  Kate has been involved in the film and advertising industry since 1973 with credits on a large number of high profile films, commercials and music videos. Stephanie trained in graphic design and has worked for 15 years in the UK film industry.

For further inquiries go to www.digitalsalad.co.uk  or phone Debbie Boyd on 07967 271 533