All things that glitter don’t have to be gold as Claire Smithwick has discovered.

Claire said: “I’d always wanted my own business and so ironically being made redundant was the best thing that could have happened to me – it gave me the kick I needed to make my business dream into a reality.

“I had some minor concerns about setting up a new company while we were in the middle of a recession, but I thought that if I could make it work during these tough financial times, I would be able to make it work in the future.”

After applying to Stepclever for a grant, Claire was awarded £1,500 funding which resulted in the creation of Passion Jewellery.  With this money she bought the essential materials used to create unique pieces and also invested in marketing which included a new website which is set to be launched soon.

And it wasn’t just about the money.  Stepclever gave essential advice and sent her on many courses to giver her basic business advice such as marketing and book keeping skills.

Claire added: “Stepclever have been invaluable and have helped me understand more about the business side of things.  They’ve also given me fantastic contacts which has really got my business off the ground.”

Passion Jewellery’s headquarters are in Claire’s home in Anfield where she designs a gorgeous range of one-off bracelets, necklaces and earrings all ranging from £10 to £45.

The jewellery is sold through special parties hosted by Claire as well as fashion and corporate events.  A selection of the custom made items are also sold at shops throughout the city, art galleries, boutiques and beauty salons.

With her diary filling up and fantastic feedback from customers, business is going well, and Claire is hoping for even more success throughout 2010.  She said: “More and more people are recognising that I produce lovely jewellery which is of an excellent quality, and I’d like to get to the point where customers pro-actively come to me – and fingers crossed that will start to happen in the very near future.”

For more information about Passion Jewellery contact Claire Smithwick on 07757 291 357 or email jewellerypassion@yahoo.co.uk.  Or, search for Passion Jewellery by Clare on Facebook.